Past Projects
Our teams have worked with a multitude of industry leaders in the past. See some of our completed projects below.
DATE: Winter 2026
INDUSTRY: Technology | CAPABILITY: Marketing
The Project: The UWCA team developed strategic recommendations for Google’s social media advertising approach by analyzing competing platforms and identifying opportunities to strengthen their positioning in the short-form content market.
Client Testimonial: “I was incredibly impressed by the depth of the team’s analysis and the clarity of their ideas. Their work identified meaningful opportunities to strengthen our advertising strategies.”
- Senior Staff Software Engineer and Manager
Student Testimonial: “This project was a fantastic deep dive into the world of marketing and product discovery. Presenting weekly deliverables helped me sharpen my speaking skills and learn to communicate solutions effectively in a professional setting.”
- Project Member, Analyst
Photo: EM Silvana Salazar, Analysts Berkan Mertan, Shriya Narayan, and Dheeraj Tallapragada following their client meeting with Google!
Photo: Analysts Clara Ruival, Ethan Westlund, Prisha Kuberan, Saran Suresh, and Tae Yoon at T-Mobile Park!
SEATTLE MARINERS
DATE: Spring 2026
INDUSTRY: Sports & Entertainment | CAPABILITY: Marketing
The Project: The team analyzed college student demographics and developed recommendations to help the Seattle Mariners strengthen university partnerships and enhance student-focused events.
Client Testimonial: “I was impressed by how quickly the team immersed themselves in our organization and developed recommendations that aligned with our goals. Their analysis provided valuable ideas for driving engagement.“
- Senior Strategy Director
Student Testimonial: “This project pushed me to think critically, communicate effectively with stakeholders, and collaborate closely with my teammates. Truly a meaningful and impactful experience!”
- Project Member, Analyst
VERIZON
DATE: Fall 2025
INDUSTRY: Telecommunications | CAPABILITY: Market Expansion Strategy
The Project: The team evaluated expansion into the Just Walk Out retail technology space, assessing whether Verizon could leverage its network infrastructure to become the leading connectivity provider for AI-powered retail environments.
Client Testimonial: “The UWCA team delivered a thoughtful and data-driven assessment of the Just Walk Out market. Their strategic clarity helped us evaluate expansion risk and competitive timing with confidence.”
- Senior Sales Manager
Student Testimonial: “This engagement challenged us to balance ambition with analytical rigor. Delivering a recommendation to hold a position, backed by data, was one of the most valuable strategic experiences I’ve had.”
- Project Member, Analyst
Photo: EM Austin Brazil, Analysts Angie Niu, Angela Su, and Adrien Rahmati following their final presentation!
Photo: EM Jacqueline Marion, Analysts Diego Wright, Nishka Jaiswal, Norah Brooks, Ashton Meyer-Bibbins, and Shinjini Mitra Mustafi with senior executives from Weyerhaeuser after completing their final presentation!
WEYERHAEUSER
DATE: Winter 2025
INDUSTRY: Natural Resources | CAPABILITY: Market Entry Financials
The Project: Students collaborated with Weyerhaeuser’s Financial Team to research key markets, design a 10-year implementation road map, and create a financial model to evaluate performance across the newly identified markets.
Client Testimonial: “The team brought creative new perspectives to market entry topics that intrigued our internal teams. The financial model was a wonderful final deliverable to demonstrate the teams learning.”
- Chief Financial Officer
Student Testimonial: “This project gave me hands-on insight into financial strategy and showed how our work could drive real change and opportunities at a major company.”
- Project Member, Analyst
ST. JUDE CHILDREN'S RESEARCH HOSPITAL
DATE: Fall 2023
INDUSTRY: Healthcare | CAPABILITY: Generative AI Strategy
The Project: The UWCA team curated a long-term enterprise-wide GAI integration strategy curating avenues of investments, a cutting-edge data strategy, and innovative AI Usage and adoption strategies top down.
Client Testimonial: “When the team presented the final deliverable here in Memphis, we were amazed at the thoroughness and quality of the work. We cannot wait to implement their ideas.”
- CEO, ALSAC at St. Jude
Student Testimonial: “This project was an unforgettable experience. Tackling problems alongside industry leaders taught me more than any class has, and it showed me the impact even we students can make.”
- Project Member, Analyst
Photo: Our UWCA team with senior executives from St. Jude Children's Research Hospital following their final presentation at the headquarters in Memphis!